Bachelor of Science - Marketing - General

Marketing exists all throughout the world around, and has many roles in business. Behind every great concept or product is a creative mind helping to market it and promote it to the masses. As a Bachelor of Science - Marketing major at the University of New Haven, students will complement a strong foundation in the principles of business by specializing in how e-commerce and marketing technologies such as social media, database marketing, Google AdWords, and data mining have impacted – and forever changed – the traditional study and practice of marketing.