Master of Science - Business Analytics and Marketing

Business Analytics in this course focuses on using data for strategic decisions, analyzing it for insights to enhance operations and competitiveness globally. It transforms data into insights for informed decision-making, with analytical skills being highly valued today. Throughout the course, you will: learn data analysis and business analytics models make data-driven business decisions gain insights into data analytics in international business understand data analysis's role in global market trends learn regulatory requirements for data analytics in international business explore ethical considerations and best practices in data analysis Open to business and non-business graduates, the course teaches the latest analytical tools for smart data-driven decisions and covers ethical data use and management, as well as its societal impact.