Bachelor of Arts - Business (Honours)

This programme is differentiated from other general business degrees in that it is underpinned with the knowledge and skills required for data informed decision making. In the first year students will gain a fundamental understanding of data collection and presentation, as students progress they will learn how to be more critical in their analysis, they will learn how this analysis is applied to decision making and business intelligence and by the final year they will be confidently using modern tools and techniques to understand how good data is used for predictive purposes.