Bachelor of Science - Marketing

The Bachelor of Science in Marketing degree prepares students for careers in the growing fields of marketing and professional sales. Students learn how to develop strategic industry and consumer insights to drive sustainable financial outcomes for businesses and organizations. Through our hands-on, applied and constantly updated curriculum, students learn how to create value (conceive of products and services that will succeed in the marketplace), communicate value (through traditional, digital and personal engagement) and deliver value (price, package and distribute products) to target consumers.