Bachelor of Arts - Public Relations

The Public Relations degree, developed from the Commission on Public Relations Education recommendations, is designed to prepare students to assume professional entry level roles in the practice of public relations; to help them understand the integration of public relations and marketing; prepare them to compose, develop, and analyze print and broadcast messages; to help them to develop demonstrable competencies in writing, analyzing, problem-solving, and critical thinking; to provide opportunities for testing public relations theory and practice, not only in the classroom, but in the field as well; and to develop relationships with local public relations professionals as well as with community organizations.